Move over Rihanna, the Miley Cyrus- Viva Glam Wrecking Ball is coming through. That’s right ladies, Miley is the new face of Viva Glam 2015. We are all proud that she is using her influence to help fight against the worldwide pandemic of HIV/AIDS. Viva Glam is a lipstick line that Mac endorses every year to fight against the spread of HIV/ AIDs. This campaign has run since 1994, and now approaching 11 years later, it has evolved immensely.
In the promos, Cyrus is sporting a sexy one piece and perfectly glammed in her Bangerz image. The promo pictures also surrounds the theme of super fun bright pink hue that Miley will be endorsing for her campaign. If you are a huge makeup junkie, we swear you will be pleased with her addition to Viva Glam.
Miley excitedly tweeted to her 18.7 Million followers on Twitter about her new project
— Miley Ray Cyrus (@MileyCyrus) October 29, 2014
Mac Cosmetics has always teamed up with influential shock value celebrities including Lady Gaga, Rihanna, Pamela Anderson and Nicki Minaj. WIth 100% of proceeds heading towards HIV/AIDS research, no wonder Miley was asked to become the new face. Miley is a frequent supporter of charities including City of Hope, Feeding America, and Stand Up To Cancer. She has also used her MTV VMA win to help spread awareness of teen homelessness.
Miley will feature a bright fushia pink for the campaign. This is a shade that we have not seen from Mac’s Viva Glam campaign before. If it is anything like Nicki’s first campaign from 2012, then you’ll know that it will be flying off the shelves leaving empty boxes behind.
Mark you calendars, Viva Glam 2015: Miley will make an appearance in stores January 22. In the mean time, support the fight against HIV/AIDS by checking out the current campaign featuring Rihanna. You can purchase her set of Viva Glam lippies by visiting any Mac store. Once Miley’s shipment arrives, you won’t be able to purchase Rihanna’s set anymore
Will you be picking up Cyrus’ new shade?
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